Marketing management / Michael R. Czinkota, Masaaki Kotabe. 6
By: Czinkota, Michael R. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Cincinnati, Ohio : South-Western College Publishing, ©2001;copyright 2001.46Edition: Second editionDescription: 28 cm. xxv, 598 pages : colored illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 0324022034 (hardcover)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management.;Management Marketing;Marketing -- -- 20 -- Case studies | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 C998m 2001 LOC classification: | HF5415.13 | .C95 20012Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.13 .C95 2001 (Browse shelf) | Available | G489D |
Browsing PLM Shelves , Shelving location: Graduate School Library , Collection code: Graduate School-Circulating Close shelf browser
|
|
|
|
|
|
|
||
| HF 5415.1264 .R93 2004 High-performance interactive marketing : new techniques and technologies for winning and keeping customers / | HF 5415.1265 .C43 2001 E-marketing strategy / | HF 5415.1265 .S36 2010 The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / | HF 5415.13 .C95 2001 Marketing management / | HF 5415.13 .D53 1997 Marketing management / | HF 5415.13 .F47 2005 Marketing strategy / | HF 5415.13 .K68 1994 Marketing management : analysis, planning, implementation, and control / |
56
Includes bibliographical references and indexes.
5
Professional.
5
There are no comments for this item.