Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. 6
By: McCarthy, E. Jerome 4 0 (Edmund Jerome)16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Irwin series in marketingHomewood, Illinois : Irwin, 198446Edition: Eighth editionDescription: 25 cm. xvii, 841 pages : illustration (chiefly colored)Content type: text Media type: unmediated Carrier type: volumeISBN: 0256030197 (hardboundISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 M127b 1984 LOC classification: | HF5415.13 | .M369 19842Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.13 .M33 1984 (Browse shelf) | Available | G21275D |
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| HF 5415.13 .K68 2012 Marketing management / | HF 5415.13 .L39 1983 Marketing management : foundations and practices / | HF 5415.13 .M33 1978 Basic marketing : a managerial approach / | HF 5415.13 .M33 1984 Basic marketing : a managerial approach / | HF 5415.13 .M33 1993 Basic marketing : a global-managerial approach / | HF 5415.13 .M375 1980 Marketing management and strategy = formerly readings in marketing management : a reader / | HF 5415.13 .M67 1978 Financial dimensions of marketing management / |
56
Includes bibliographical references and indexes.
5
Professional.
5
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