Marketing a new product : its planning, development, and control / Robert D. Hisrich, Michael P. Peters. 6
By: Hisrich, Robert D. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Menlo Park, California : Benjamin/Cummings Publishing Company, Inc., ©1978;copyright 1978.46Edition: Description: 25 cm. ix, 358 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 0805341021 (hardbound)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Product management.;Marketing.;New products. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 H625m 1978 LOC classification: | HD69.N4 | H552Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HD 69.N4 .H57 1978 (Browse shelf) | Available | G15458 |
Browsing PLM Shelves , Shelving location: Graduate School Library , Collection code: Graduate School-Circulating Close shelf browser
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| HD 69.D4 .R54 1968 Economic decision models for engineers and managers / | HD 69.N4 .C677 1981 Corporate strategy and product innovation / | HD 69.N4 .F69 1984 Corporate innovation : marketing and strategy / | HD 69.N4 .H57 1978 Marketing a new product : its planning, development, and control / | HD 69.P75 .A44 2011 The AMA handbook of project management / | HD 69.P75 .B65 2002 Building project management centers of excellence / | HD 69.P75 .C54 2006 Effective project management / |
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Includes bibliographical references and indexes.
5
Professional
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