Marketing management and strategy / Peter Doyle. 6
By: Doyle, Peter, 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Harlow, England : Financial Times/ Prentice Hall, ©200146Edition: 3rd editionDescription: 24 cm. xviii, 446 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0273651501 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Marketing.;Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 D776m 2002 LOC classification: | HF5415 | .D753 20012Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415 .D69 2002 (Browse shelf) | Available | G30773 |
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| HF 5415 .A57 2010 Marketing demystified : a self-teaching guide / | HF 5415 .A57 2010 Marketing demystified : a self-teaching guide / | HF 5415 .B66 2005 Contemporary marketing / | HF 5415 .D69 2002 Marketing management and strategy / | HF 5415 .F54 2005 International marketing : an Asia-Pacific perspective / | HF 5415 .G74 2011 Marketing / | HF 5415 .G74 2011 Marketing / |
56
Includes bibliographical references and index.
5
Professional.
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