Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 6
By: Bearden, William O., 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Boston, Massachusetts : McGraw-Hill/Irwin, ©200446Edition: Fourth editionDescription: 28 cm. xl, 596 pages : colored illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 9780072860573 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing -- United States. -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 B38m 2004 LOC classification: | HF5415.1 | .B4155 20072Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.1 .B47 2004 (Browse shelf) | Available | G31258 |
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| HF 5415 .S773 1982 Strategic market decisions : a reader / | HF 5415 .T39 2011 Mastering the world of marketing : the ultimate training resource from the biggest names in marketing / | HF 5415 .W43 1979 Industrial marketing strategy / | HF 5415.1 .B47 2004 Marketing : principles and perspectives / | HF 5415.12.A8 .C374 1996 Cases in marketing management and strategy : an Asia-Pacific perspective / | HF 5415.12.A8 .S773 2000 Strategic marketing cases for 21st century Asia / | HF 5415.122 .L68 2001 Services marketing : people, technology, strategy / |
56
Includes bibliographical references and index.
5
Professional.
5
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