Strategic marketing cases for 21st century Asia / John A. Quelch [and three others]. 6
By: 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Singapore : Prentice Hall, ©200046Edition: Description: 24 cm. viii, 404 pages : illustrations, mapsContent type: text Media type: unmediated Carrier type: volumeISBN: 0130276014 (paperback)ISSN: 2Other title: Strategic marketing cases for twenty first century Asia 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management Marketing;Marketing -- Asia;Asia -- 20 -- Case studies.;Case studies | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.802 St82 2000 LOC classification: | HF5415.12.A8 | S77 20002Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.12.A8 .S773 2000 (Browse shelf) | Available | G29776 |
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| HF 5415 .W43 1979 Industrial marketing strategy / | HF 5415.1 .B47 2004 Marketing : principles and perspectives / | HF 5415.12.A8 .C374 1996 Cases in marketing management and strategy : an Asia-Pacific perspective / | HF 5415.12.A8 .S773 2000 Strategic marketing cases for 21st century Asia / | HF 5415.122 .L68 2001 Services marketing : people, technology, strategy / | HF 5415.123 .C56 2010 Integrated advertising, promotion, and marketing communications / | HF 5415.123 .D34 2010 Marketing communications : a brand narrative approach / |
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Includes bibliographical references.
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Professional.
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