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Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri. 6

By: Vinjamuri, David, 4 0 16, 1964- [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Hoboken, New Jersey : John Wiley & Sons, Inc., ©2008;copyright 2008.46Edition: Description: 24 cm. xii, 212 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9780470165065 (hardcover);0470165065ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Branding (Marketing);Entrepreneurship;Serendipity;Businesspeople;Branding (Marketing) -- United States;United States;United States;United States -- -- Case studies.;Case studies.;Case studies.;Biography.;Case studies | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.827 V763a 2008 LOC classification: | HF5415.1255 | .V56 20082Other classification:

Contents:

What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.

Action note: In: Summary: Provides the stories behind seven entrepreneurs who unintentionally created name brand products, including Julie Aigner-Clark of Baby Einstein, Gary Erickson of Clif Bar, and Roxanne Quimby of Burt's Bees. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Graduate School Library	Graduate School-Circulating	HF 5415.1255 .V56 2008 (Browse shelf)	Available		G35352

Total holds: 0

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Previous	HF 5415.1255 .P43 2011 The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business /	HF 5415.1255 .P43 2011 The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business /	HF 5415.1255 .P43 2011 The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business /	HF 5415.1255 .V56 2008 Accidental branding : how ordinary people build extraordinary brands /	HF 5415.1264 .R93 2004 High-performance interactive marketing : new techniques and technologies for winning and keeping customers /	HF 5415.1265 .C43 2001 E-marketing strategy /	HF 5415.1265 .S36 2010 The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /	Next

Includes index. 56

Provides the stories behind seven entrepreneurs who unintentionally created name brand products, including Julie Aigner-Clark of Baby Einstein, Gary Erickson of Clif Bar, and Roxanne Quimby of Burt's Bees.

Adult.

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