Marketing management / Peter R. Dickson. 6
By: Dickson, Peter R. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; The Dryden Press series in marketingFort Worth : The Dryden Press, ©1997;copyright 1997.46Edition: Second editionDescription: 27 cm. xxxiv, 813 pages : colored illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 0030177421 (hardcover)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.80068 D561m 1997 LOC classification: | HF5415.13 | .D48 19972Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.13 .D53 1997 (Browse shelf) | Available | G27916 |
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| HF 5415.1265 .C43 2001 E-marketing strategy / | HF 5415.1265 .S36 2010 The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / | HF 5415.13 .C95 2001 Marketing management / | HF 5415.13 .D53 1997 Marketing management / | HF 5415.13 .F47 2005 Marketing strategy / | HF 5415.13 .K68 1994 Marketing management : analysis, planning, implementation, and control / | HF 5415.13 .K68 1994 Marketing management : analysis, planning, implementation, and control / |
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Includes bibliographical references and indexes.
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Professional.
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