The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale. 6
By: Nagle, Thomas T., 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Boston : Pearson, ©2011.;copyright 2011.46Edition: Fifth edition, international editionDescription: 24 cm. xiv, 334 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780132546133 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Decision making. Pricing.;Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.816 N136s 2011 LOC classification: | HF5416.5 | .N34 20112Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5416.2 .N34 2011 (Browse shelf) | Available | G35343 |
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| HF 5415.5 .S36 2003 Winning at service : lessons from service leaders / | HF 5415.5 .S49 1990 Customers for life : how to turn that one-time buyer into a lifetime customer / | HF 5415.525 .D83 2002 Crafting customer value : the art and the science / | HF 5416.2 .N34 2011 The strategy and tactics of pricing : a guide to growing more profitably / | HF 5416.5 .S35 2012 Pricing strategies : a marketing approach / | HF 5429 .B76 1978 How to run a successful specialty food store / | HF 5429 .G55 1977 Retail business management / |
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Includes bibliographical references and index.
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
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Professional.
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