Marketing strategy / O.C. Ferrell, Michael D. Hartline. 6
By: Ferrell, O.C. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Mason, Ohio : Thomson / South-Western, ©2005.46Edition: Third editionDescription: 26 cm. xx, 628 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0324201400 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management.;Management Marketing;Marketing -- -- 20 -- Case studies | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.802 F413m 2005 LOC classification: | HF5415.13 | .M3586 19992Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.13 .F47 2005 (Browse shelf) | Available | G35876 |
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| HF 5415.1265 .S36 2010 The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / | HF 5415.13 .C95 2001 Marketing management / | HF 5415.13 .D53 1997 Marketing management / | HF 5415.13 .F47 2005 Marketing strategy / | HF 5415.13 .K68 1994 Marketing management : analysis, planning, implementation, and control / | HF 5415.13 .K68 1994 Marketing management : analysis, planning, implementation, and control / | HF 5415.13 .K68 2003 Marketing management / |
56
Includes bibliographical references and index.
5
Professional.
5
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