Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. 6
By: Perreault, William D. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; McGraw-Hill/Irwin series in marketingBoston, Mass. : McGraw-Hill, 200546Edition: Fifteenth editionDescription: 28 cm. xli, 793 [22] pages : illustrationsContent type: text Media type: unmediated;unmediated Carrier type: volumeISBN: 0072525231 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 LOC classification: | HF5415.13 | .M369 20052Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.13 .P47 2005 (Browse shelf) | Available | G36926 |
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| HF 5415.13 .M33 1993 Basic marketing : a global-managerial approach / | HF 5415.13 .M375 1980 Marketing management and strategy = formerly readings in marketing management : a reader / | HF 5415.13 .M67 1978 Financial dimensions of marketing management / | HF 5415.13 .P47 2005 Basic marketing : a global-managerial approach / | HF 5415.13 .Q45 1995 Marketing management : text and cases / | HF 5415.13 .S53 1971 Marketing management strategy : cases and problems / | HF 5415.13 .S53 1971 Marketing management strategy : cases and problems / |
McCarthy's name appears first on the earlier edition. 56
Includes bibliographical references (p. 725-787) and indexes.
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