Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity. 6
By: Wells, William, 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Singapore : Pearson Education Asia Pte. Ltd., ©200146Edition: Fifth edition, international editionDescription: 28 cm. xviii, 562 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9814058556 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 W462a 2001 LOC classification: | HF5823 | .W455 20002Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5823 .W45 2001 (Browse shelf) | Available | G35824 |
Browsing PLM Shelves , Shelving location: Graduate School Library , Collection code: Graduate School-Circulating Close shelf browser
|
|
|
|
|
|
|
||
| HF 5734.5 .M36 1990 Big meetings, big results : strategic event planning for productivity and profit / | HF 5736 .M34 1981 Information and records management / | HF 5821 .R67 1997 Advertising communications & promotion management / | HF 5823 .W45 2001 Advertising : principles & practice / | HF 5827 .G74 1992 Cases in advertising and communications management / | HG 106 .L56 2011 Probability and finance theory / | HG 173 .C67 2012 Finance / |
56
Includes bibliographical references and index.
5
Professional.
5
There are no comments for this item.