Kleppner's advertising procedure. Otto, Kleppner. 6
By: Russell, Thomas, 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; The Prentice Hall series in marketingEnglewood Cliffs, N.J. : Prentice Hall, 1990;copyright 1990.46Edition: Eleventh Edition. J. Thomas Russell, W. Ronald LaneDescription: 29 cm. xviii, 718 p. : ill. (some col.)Content type: text Media type: 2 Carrier type: volumeISBN: 135163374ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 LOC classification: | HF5823 | .K45 19902Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 K628k 1990 (Browse shelf) | Available | C24873D | ||
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 K628k 1990 (Browse shelf) | Available | C24874D |
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| 659.1 F632f 1988 fundamentals of advertising research. | 659.1 F632f 1988 fundamentals of advertising research. | 659.1 K628k 1990 Kleppner's advertising procedure. | 659.1 K628k 1990 Kleppner's advertising procedure. | 659.111 C97e 1964 Effective public relations | 659.111 C97e 1964 Effective public relations | 659.111 D719p 1996 Planning media : strategy and imagination / |
Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988. 56
Includes bibliographical references and index.
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