The moderating role of market competition on the effect of business strategies on business sustainability of SME restaurants in Binondo, Manila

By: Basa, Nhelmhar C.; Esquivel, John Reynald C.; Lalu, Francheska Reigne H.; Quinto, Judee Marv; Sangalang, Janna Marie M
Language: English Publisher: Manila: PLM, 2023Description: Business Research: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2023Content type: text Media type: unmediated Carrier type: volumeGenre/Form: academic writingDDC classification: . LOC classification: HD30.22 B37 2023
Contents:
ABSTRACT: This study examines the moderating role of market competition on the relationship between strategies and business sustainability among SME restaurants in Binondo, Manila. With rising competition due to shifting consumer behavior, digitalization, and expanding large-scale competitors, small restaurants must adopt effective strategies to survive. The research explores how strategies such as technology upgrades, cost reduction, demand forecasting, supplier contracts, and inventory management affect sustainability outcomes under varying levels of competition. Two main questions guided the study: (1) How do business strategies impact sustainability? And (2) How does market competition moderate this relationship? A structured survey of 195 SME restaurant owners and managers was conducted. Data analysis using SPSS included reliability tests, descriptive statistics, and regression analysis. Results show that business strategies significantly enhance sustainability in areas such as environmental efficiency, financial performance, innovation, social responsibility, and workforce stability. Market competition, especially, product differentiation and entry barriers, moderates these effects. In competitive settings, SMEs are more likely to adopt innovative and customer-focused strategies. The study concludes that SME restaurants must continually adapt their strategies to market conditions. Digital transformation, product uniqueness, and awareness of competition are essential. Policymakers should support SMEs by reducing entry barriers and boosting competitiveness.
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ABSTRACT: This study examines the moderating role of market competition on the relationship between strategies and business sustainability among SME restaurants in Binondo, Manila. With rising competition due to shifting consumer behavior, digitalization, and expanding large-scale competitors, small restaurants must adopt effective strategies to survive. The research explores how strategies such as technology upgrades, cost reduction, demand forecasting, supplier contracts, and inventory management affect sustainability outcomes under varying levels of competition. Two main questions guided the study: (1) How do business strategies impact sustainability? And (2) How does market competition moderate this relationship? A structured survey of 195 SME restaurant owners and managers was conducted. Data analysis using SPSS included reliability tests, descriptive statistics, and regression analysis. Results show that business strategies significantly enhance sustainability in areas such as environmental efficiency, financial performance, innovation, social responsibility, and workforce stability. Market competition, especially, product differentiation and entry barriers, moderates these effects. In competitive settings, SMEs are more likely to adopt innovative and customer-focused strategies. The study concludes that SME restaurants must continually adapt their strategies to market conditions. Digital transformation, product uniqueness, and awareness of competition are essential. Policymakers should support SMEs by reducing entry barriers and boosting competitiveness.

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