Marketing challenges : cases & exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg.
Contributor(s): Lovelock, Christopher H | Weinberg, Charles B
Series: McGraw-Hill series in marketingPublisher: New York : McGraw-Hill, c1993Edition: Third editionDescription: xxxix, 628 p. : ill. ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0079115772; 9780079115775Subject(s): Marketing -- Case studies | Marketing -- Problems, exercises, etcGenre/Form: DDC classification: 658.8 LOC classification: HF5415 | M37 1993| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415 M37 1993 (Browse shelf) | Available | 25014 |
Total holds: 0
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| HF 5415 .K68 2001 Principles of marketing / | HF 5415 .K68 2001 Principles of marketing / | HF 5415 .L36 2003 Essentials of marketing / | HF 5415 M37 1993 Marketing challenges : cases & exercises / | HF 5415 .M375 1989 Marketing challenges : cases and exercises / | HF 5415 .M375 2005 Marketing principles and best practices / | HF 5415 .Q368 1996 Quantitative methods in marketing / |
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