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Challenges and oppurnities in the emerging market of selected coffee shops in Sampaloc, Manila.

By: Algara, Rea Jean P., Arroyo, Elijah Christopher D., Besoro, Camille L., Espiritu, Eleishia C., Fuggan, Sarah T., Joaquin, Mhacy Sharmaine T., Palaña, Erice Sharee T., Rosas, Joshua Y., Tumbaga, Aivee Jen DG

Publisher: 2024Description: Undergraduate Thesis: (Bachelor of Sscience in Hospitality Management) - Pamantasan ng Lungsod ng Maynila, 2024Content type: Text Media type: Unmediated Carrier type: VolumeLOC classification: TX 911.3 A44 2024

Contents:

Abstract: The coffee shop industry in Sampaloc, Manila, saw remarkable growth in 2022-2024, driven by an evolving urban culture that positioned coffee shops as social hubs for students, professionals, and residents. These establishments have transformed into multifunctional spaces catering to studying, working, and socializing, reflecting changing consumer preferences. This dynamic environment has encouraged new players to enter the market, intensifying competition while presenting unique opportunities for innovation and growth This research investigates the "Challenges and Opportunities in the Emerging Market of Selected Coffee Shops in Sampaloc, Manila" focusing on the factors that influence their success and sustainability. Employing a qualitative approach, the study explores the profiles of coffee shop owners and their businesses, assessing their strengths, weaknesses, opportunities, and threats (SWOT), alongside key success factors such as pricing, product offerings, location, and promotion (4Ps). Data were gathered through interviews and surveys with selected coffee shop owners, emphasizing operational challenges, customer preferences, and market adaptability The findings highlight the dynamic growth of the coffee shop industry in Sampaloc, fueled by increasing demand among the local population. Identified strengths include customer-centric strategies, high-quality products, and niche offerings, while common weaknesses involve limited resources and market misalignment. Opportunities for expansion and diversification are tempered by threats such as intense competition and evolving consumer preferences. By synthesizing these insights, the study offers actionable recommendations to optimize operations, enhance customer engagement, and secure long-term success for local coffee shops. This research contributes to the body of knowledge on micro, small, and medium enterprises (MSMEs) in the Philippine hospitality sector and provides a roadmap for aspiring entrepreneurs navigating this competitive market.

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Thesis	PLM	PLM Filipiniana Section	Filipiniana-Thesis	TX 911.3 A44 2024 (Browse shelf)	Available		FT9022

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Previous	TX910.5 B84 2023 The milk tea factory	TX 911.3 A23 2024 Examining the effectiveness of Pamantasan ng Lungsod ng Maynila's hospitality management degree program in developing employable graduates.	TX911.3 A33 2024 A study on the effects of job employment on the academic performance of fourth-year working students in the college of tourism and hospitality management at Pamantasan ng Lungsod ng Maynila.	TX 911.3 A44 2024 Challenges and oppurnities in the emerging market of selected coffee shops in Sampaloc, Manila.	TX911.3 A68 2023 Hello Hallyu!	TX 911.3 A73 2024 Assessing the perception of Hospitality Management as a degree program among freshman students in business colleges at PLM: an analysis.	TX911.3 A75 2023 The influence of social media marketing in choosing a 5-star hotel in Malate Manila during the pandemic /	Next

Abstract: The coffee shop industry in Sampaloc, Manila, saw remarkable growth in 2022-2024, driven by an evolving urban culture that positioned coffee shops as social hubs for students, professionals, and residents. These establishments have transformed into multifunctional spaces catering to studying, working, and socializing, reflecting changing consumer preferences. This dynamic environment has encouraged new players to enter the market, intensifying competition while presenting unique opportunities for innovation and growth

This research investigates the "Challenges and Opportunities in the Emerging Market of Selected Coffee Shops in Sampaloc, Manila" focusing on the factors that influence their success and sustainability. Employing a qualitative approach, the study explores the profiles of coffee shop owners and their businesses, assessing their strengths, weaknesses, opportunities, and threats (SWOT), alongside key success factors such as pricing, product offerings, location, and promotion (4Ps). Data were gathered through interviews and surveys with selected coffee shop owners, emphasizing operational challenges, customer preferences, and market adaptability

The findings highlight the dynamic growth of the coffee shop industry in Sampaloc, fueled by increasing demand among the local population. Identified strengths include customer-centric strategies, high-quality products, and niche offerings, while common weaknesses involve limited resources and market misalignment. Opportunities for expansion and diversification are tempered by threats such as intense competition and evolving consumer preferences. By synthesizing these insights, the study offers actionable recommendations to optimize operations, enhance customer engagement, and secure long-term success for local coffee shops. This research contributes to the body of knowledge on micro, small, and medium enterprises (MSMEs) in the Philippine hospitality sector and provides a roadmap for aspiring entrepreneurs navigating this competitive market.

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