The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / by Jed Alpert. 6
By: Alpert, Jed. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York : McGraw-Hill, ©2012.;copyright 201246Edition: 1st editionDescription: 24 cm. xv, 223 pages : illustrations, mapsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071788182 (hardbound)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Electronic commerce.;Communication in marketing. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.872 Al74m 2012 LOC classification: | HF5548.32 | .A4547 20122Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5548.32 .A47 2012 (Browse shelf) | Available | CD5387 | ||
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5548.32 .A47 2012 (Browse shelf) | Available | CD5388 | ||
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5548.32 .A47 2012 (Browse shelf) | Available | CD5389 | ||
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5548.32 .A47 2012 (Browse shelf) | Available | CD5390 | ||
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5548.32 .A47 2012 (Browse shelf) | Available | GD4709 | ||
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5548.32 .A47 2012 (Browse shelf) | Available | GD4710 | ||
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5548.32 .A47 2012 (Browse shelf) | Available | GD5391 | ||
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5548.32 .A47 2012 (Browse shelf) | Available | GD5392 |
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Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.
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Professional.
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