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The Tourism Efficient Frontier : an approach to selecting the most efficient travel segment mixes / SooCheong (Shawn) Jang 6

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Contributor(s): Journal of Travel & Tourism Marketing. 16 (4) : 2004. pp. 33 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 SooCheong (Shawn) Jang 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Efficient Travel Segment Mixes -- Market Segmentation -- Factor-Cluster Analysis -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Periodicals Section	Periodicals	G155.A1.J826.2004 (Browse shelf)	Available		PER864G

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Previous	G155.A1.J826.2004 A multi-criteria approach to destination benchmarking : a case study of state tourism advertising programs in the United States / Karl W. Wober	G155.A1.J826.2004 Marketing Strategies for Last - Minute Travel and Tourism : profitability and Revenue Management Implications.	G155.A1.J826.2004 Yield Management and Performance in the Hotel Industry / Alain Capiez	G155.A1.J826.2004 The Tourism Efficient Frontier : an approach to selecting the most efficient travel segment mixes / SooCheong (Shawn) Jang	G155.A1.J826.2005 Journal of travel and tourism marketing.	G155.A1.J826.2006 Journal of travel and tourism marketing.	GV201.J826.2015 Putting Partnerships on Paper: Creating Service Engagement Opportunities in Kinesiology and Recreation.	Next

ABSTRACT : The objective of this research was to identify efficient travel segment mixes that allow destination tourism policy-makers and marketers to efficiently plan, develop and market their destinations, so that they can have greater and more stable tourism receipts. Factor-cluster analysis and quadratic programming were conducted to find the French outbound travel activity segments and the efficient travel segment mixes. A hierarchical cluster analysis, using activity factor scores as the basis for clustering, produced five distinct segments with similar activity participation patterns.With the variance-covariance matrix of the tourism receipts across the five segments, quadratic programming identified the efficient segment mixes. In addition, based on financial portfolio theory ... 56

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