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How to use social media to deliver excellent customer service 6

By: 4 0 16, [, ] | [, ] |

Contributor(s): Journal of Digital & Social Media Marketing. 5:2 (Summer 2017). pp. 139-145 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Jessica Milcetich 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- SOCIAL MEDIA -- MARKETING -- DIGITAL MARKETING -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Periodicals Section	Periodicals	HF5414.J68.2017 (Browse shelf)	Available		PER2035A

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ABSTRACT: Frequently, when brands consider their social media strategies, they focus on using social media platforms to run campaigns, share blog posts or amplify other important messages. Communicating via social media is largely seen as a function of a marketing or outreach team. Social media, however , also offer brand s a powerful way to connect directly with their audiences to deliver excellent customer service. Indeed , there is value in providing customers with answers to their questions through the same platform that they themselves have used. This paper will explore how brands can marry both marketing and customer service. 56

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