Normal view MARC view ISBD view

Best practices and Opportunities in Online Advertising 6

By: 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Quezon City : Office of Research and Publications, Loyola Schools, Ateneo de Manila University, 200946Edition: Description: v. ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | John Gokongwei School of Management Related works: 1 40 Rosalind Tan. 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Internet -- Online Advertising -- Feedback metrics -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: The Loyola Schools review : John Gokongwei School of Management. 8 : 2009. pp.1-12 Summary: Other editions:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes
Comments ( 0 )

Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Periodicals Section	Periodicals	HD28.L958 (Browse shelf)	Available		PER 1436BP

Total holds: 0

Browsing PLM Shelves , Shelving location: Periodicals Section , Collection code: Periodicals Close shelf browser

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	HD28.L958 Migration, Remittances and Inequality / Elizabeth S. Tan	HD28.L958 Things are diffeent when you open up : economic openess, domestic economy and income / by Edsel L. Beja, Jr.	HD28.L958 Winning with non-traditional communications.	HD28.L958 Best practices and Opportunities in Online Advertising	HD28.L958 More Than Just Sand,Surf and Shopping: Opportunities for the Philippines in Medical Tourism	HD28.L958 The Fast and the Furious : Pushing Push-Button Digital Entertainment	HD28.L958 Network Marketing as a blue ocean strategy	Next

ABSTRACT : The growing persasiveness of Internet in peoles lives has resulted in a gradual but noticeable (vis-a-vis traditional media)in many corporate budgets. Online ads allow companies to reach target audiences with great precision, with the system also providing quick-feedback metrics on consumer response and behavior. The interactive nature of the ads makes for a higher likelihood of engagement and retention. The author provides six actual cases in the Yahoo experience as illustrations. 56

There are no comments for this item.

to post a comment.