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The Fast and the Furious : Pushing Push-Button Digital Entertainment 6

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Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Quezon City : Loyola Schools, Ateneo de Manila University Office of Research and Publications, Loyola Schools, Ateneo de Manila University 200946Edition: Description: v. ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Jay Paolo D. Adevoso 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Mobile Marketing;Non-traditional media -- Digital Entertainment;Communication -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: The Loyola Schools review : John Gokongwei School of Management 8 : 2009. pp.23-37 Summary: Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Periodicals Section	Periodicals	HD28.L958 (Browse shelf)	Available		PER 1436TF

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Previous	HD28.L958 Winning with non-traditional communications.	HD28.L958 Best practices and Opportunities in Online Advertising	HD28.L958 More Than Just Sand,Surf and Shopping: Opportunities for the Philippines in Medical Tourism	HD28.L958 The Fast and the Furious : Pushing Push-Button Digital Entertainment	HD28.L958 Network Marketing as a blue ocean strategy	HD62.5.P6.L69 Epistolary Furor Surrounding the expulsion of the Jesuits from the Philippines / Jose S. Arcilla ,S.J.	HD62.5.P6.L69 The Philippines on debt row / Edsel L. Beja Jr.	Next

ABSTRACT : The phenomenal growth in mobile-phone usage has radically changed the lifestyle and behavior of its vast community of users. This paves the way for opportunities for consumers-on-the-go to enjoy digital entertainment offered in mobile format, including real-time news-feeds, remote inter-active games, audio/video clips and broadcast of any information thas has a mass-based following. marketers see great potential in mobile marketing campaigns to complement taditional media, with its ever-enhanced efficiency and economy in the wake of continuing technological leaps in communication. Several examples of best-practice cases are presented, including a virtual world of like-minded avatars. 56

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