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From understanding to action 6

By: 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; American Marketing Association, 2004.;July/August 2004.46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Miller, Charles, Swaddling, David C 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing procedures;Consumer preferences -- Venture Analysis;Customer relations -- Business enterprises -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Marketing Management 13 (4): 2004. pp.31-35 Summary: Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Periodicals Section	Periodicals	HF5415.13.M3522 (Browse shelf)	Available		PER1384F

Total holds: 0

ABSTRACT : Knowing what the customer wants is not the same thing as understanding a customer. The subtle difference it makes to a company's profitability are explained in detail, using examples of Wal-Mart and Volkswagen's Beetle. 56

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