Pulling the right levers 6
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Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; American Marketing Association, 2004.;July/August 2004.46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing;Sampling (Statistics), -- Advertising Sales Services;Consumers -- Media Buying Agencies -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Periodicals Section | Periodicals | HF5415.13.M3522 (Browse shelf) | Available | PER 1384P |
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| HF5415.13.M3522 Wrestling with ethics | HF5415.13.M3522 From price to purchase | HF5415.13.M3522 Links in the buying chain | HF5415.13.M3522 Pulling the right levers | HF5415.13.M3522 The three Ms of customer loyalty | HF5415.13.M3522 Listen and learn | HF5415.13.M3522 A gander at the big goose |
ABSTRACT : The need to tailor marketing techniques in tune with specific requirements of customers and the importance and merits of segmentation for optimizing results in the present complex markets are presented. 56
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