Dictionary of marketing terms. By Jane Imber, marketing consultant ; Betsy-Ann Toffler, technical writer. 6
By: Imber, Jane. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: Barron's business guides; Hauppauge, New York : Barron's Educational Series, ©2008.46Edition: fourth editionDescription: 18 cm. vii, 600 pagesContent type: text Media type: 2 Carrier type: volumeISBN: 978-0-7641-3935-2 (paperback);0-7641-3935-5ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing -- -- 20 -- Dictionaries | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | R 658.8003 LOC classification: | HF5803 | .T56 20082Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Reference Section | Reference | R 658.8003 Im1d 2008 (Browse shelf) | Available | R33193 |
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| R 658.8 D256 1983 The Dartnell marketing manager's handbook. | R 658.8 L821m 2007 Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / | R 658.8 L961g 2008 Get noticed-- get referrals : build your client base and your business by making a name for yourself / | R 658.8003 Im1d 2008 Dictionary of marketing terms. | R 658.802 M145m 2002 Marketing plans : how to prepare them, how to use them. | R 658.802 W156h 1998 How to prepare a promotional plan. | R 658.81 L586s 1995 Sales letters that sizzle. |
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Preface -- Preface to the fourth edition -- How to use this book effectively -- Terms -- Appendix -- Abbreviations and acronyms.
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