A strategic management paper for Quinstelle Corporation/ Marjorie U. Dela Cruz.

Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2020.

A strategic management peper submitted to the PLM Business School in partial fulfillment of the requires for the degree of Master in Business Administration

Includes references, annexes, and appendices.

This strategic management paper covered the financial aspect and operation
of Quinstelle Corporation. The company is a manufacturing and/or trading company
specifically for ladies' products such as lingerie, shirts, shorts, nighties, underwear.
The company's manufacturing or main business center is located in the first-class
urban municipality of Rodriguez, Rizal.

This paper evaluated the company mission and vision statement and
recommend a revised statement to the company. Macro environment of Quinstelle
in the manufacturing industry are the Train Law 1 and 2, abolishing the Multi Fiber
Agreement, Gross Domestic Product, inflation rate, interest rate, population growth
rate, introduction of internet and e-commerce. The internal aspect includes the
management, operation, human resource department, research and development,
technology and the production facility of Quinstelle. Carefully study and made part
of this paper.

The main strategic issues that the company is currently experiencing is the
lack of distribution channel and without the intervening advanced technology to its
business marketing approach and technique.

The recommended strategy is market penetration that Quinstelle can
experience surge growth of sales for present product in a current market through
greater marketing efforts and adding distribution channel to be able to grasp
unreachable markets. Quinstelle would have to expense resources in marketing
and/or advertising method that with the excessive aid of internet and ecommerce
the brand recognition will take place. Consistent brand recognition can influence
completely the increase of sales and revenues and thus the end outcome of market
penetration is seen deem effective at the firm's strategic objective.