A strategic management paper on OOCL Logistics Philippines, Inc./ Kristine Elaine R. Febrero.

Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2020.

A strategic management paper submitted to the PLM Business School in partial fulfillment of the requirements for the degree of Master in Business Administration.

Includes references, annexes and appendices.

This strategic management paper covered O0CL Logistics Philippines, Inc.
which is the Philippines' branch office of OOCL Logistics Line Ltd. The company
is engaged in providing 3PL and 4PL services that offers logistics services
including but not limited to shipping, customs clearance, delivery, storing of
cargoes and supply chain management.

The matrices used in this paper show that there are a lot of strengths that can
be used to take the opportunities and combat the threats faced by the company.
The logistics industry is growing rapidly but OOCL Logistics Philippines Inc.
holds a low market share. The major weakness of the company arises from the
Management and Human Resource Department that eventually affects the
Marketing Team having difficulties in penetrating the market because of lack of
motivational factors. The Marketing Team maintains minimal mark up to remain
competitive in the market. On the other hand, the Operations Team contributes
also to the additional costs whenever a mistake has been committed whether
by accident or negligence.

To address the problem, several strategies are suggested in order to penetrate
the market. The goal is to keep on improving to customers while maintaining
the costs involved at an optimal level. The plans are based on current market
practices of the leaders in the logistics industry. However, monitoring the
strategies implemented is still important to verify whether there is an actual
progress.