The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. 6
By: Scott, David Meerman. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Hoboken, New Jersey : John Wiley & Sons, Inc., ©2010;copyright 2010.46Edition: Second editionDescription: 23 cm. xxx, 289 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9780470547816 (paperback)ISSN: 2Other title: New rules of marketing & PR 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Internet marketing.;Public relations.;Internet marketing.;Public relations. -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.872 Sco83n 2010 LOC classification: | HF5415.1265 | .S393 20102Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.1265 .S36 2010 (Browse shelf) | Available | G35266 |
Revised edition of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.;Includes index. 56
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Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.
Adult.
5
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