A strategic management paper for Commtrend Construction Corporation/ Kevin D. Tamondong.

Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2019.

A strategic management paper submitted to College of Business and Government Management in partial fulfillment of the requirements for the degree of Master in Business Administration

Includes references and appendices.

This paper aims to discover the most appropriate strategy that would address
the initial identified problem for COMMTREND Construction Corpora tion. The
internal and external factors are all considered, studied and analyzed to
improve the overall performance of the company. Its internal analysis
highlighted one of the main strengths of the company which is their own
technical expertise in the industry and the variety of services the company
offer. However further development and needed improvement in operational
functions specifically in trainings and development can be a potential driver
towards more efficient and effective productivity of the company. The external
analysis exposes the highly competitive market of telecommunication
constructions sector and the demand for the ever-growing needs for vital
players in the telecommunications Industry and infrastructure. Digital, fast and
reliable communications have become an integral part of every business
operations, it may be considered a necessity for companies that relies on
stable, secured and high-speed internet connection.

The strategy proposed to reduce this issue is the extensive engagement in
training's and development, seminars and skills enhancement programs that
will enable the employees, professionals and skilled workers adapt to the
knowledge, skills, technical operation and processes that will empower them to
be more competitive and knowledgeable in the industry.
Different strategies were developed by using various matrices that was based
on the result of the internal and external analysis.

Regardless of the high level of competition and limited exposure in trainings
and development. COMMTREND Construction Corporation needs to improve
by utilizing these strategies to meet its long-term objectives.