Copywriting for the electronic media : a practical guide / Milan D. Meeske. 6
By: Meeske, Milan D. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Australia : Thomson Wadsworth, 200646Edition: Fifth editionDescription: 28 cm. xvi, 312 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0534629148 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising copy.;Broadcast advertising. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.14 M472c 2006 LOC classification: | HF5825 | .M38 20052Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.14 M472c 2006 (Browse shelf) | Available | CD2692 |
Browsing PLM Shelves , Shelving location: Circulation Section , Collection code: Circulation-Circulating Close shelf browser
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| 659.1 H41m 1956 Modern advertising: practices and principles. | 659.1 M312a 1980 Advertising / | 659.111 M17a 1981 Advertising media : a managerial approach / | 659.14 M472c 2006 Copywriting for the electronic media : a practical guide / | 659.2 M426p 2003 Pr management : 12 rules of effective publicity / | 659.2 N478t 1989 This is PR : the realities of public relations / | 659.2 W73e 1995 Effective PR management : a guide to corporate survival / |
Access card for free 4-month subscription to Infotrak (college ed.) inserted. 56
Includes bibliographical references (p. [305]-306) and index.
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