Strategic advertising decisions : selected readings / Ronald D. Michman, Donald W. Jugenheimer. 6
By: Michman, Ronald D., 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Grid series in advertising and journalismColumbus, Ohio : Grid, 1976;copyright 1976.46Edition: Description: 23 cm. xiii, 421 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 882440918ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising.;Marketing. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/008 LOC classification: | HF5823 | .S8652Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8008 St8 1976 (Browse shelf) | Available | C12983 |
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| 658.8 Z37s 2013 Services marketing : integrating customer focus across the firm / | 658.8001 Problems in marketing | 658.8002 B735p 1981 Practical marketing for your small retail business / | 658.8008 St8 1976 Strategic advertising decisions : selected readings / | 658.802 C855s 2013 Strategic marketing / | 658.802 D397g 2010 Global marketing and advertising : understanding cultural paradoxes / | 658.802 F48m 2006 Marketing communications : contexts, strategies, and applications / |
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Includes bibliographies.
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