The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. 6
By: Hollis, Nigel. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York, NY : Palgrave Macmillan, 201046Edition: Description: 25 cm. xvii, 254 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 9780230620568;9780230606227ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Brand name products.;Branding (Marketing) -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/27 LOC classification: | HD69.B7 | H646 20082Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.827 H726g 2010 (Browse shelf) | Available | C34899 |
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| 658.812 C429c 2013 Customer relationship management / | 658.82 Sh62a 2010 Advertising, promotion, and other aspects of integrated marketing communications / | 658.827 B733 2006 Brand management : the emerging paradigm/ | 658.827 H726g 2010 The global brand : how to create and develop lasting brand value in the world market / | 658.827 K823s 2008 Strategic brand management : building, measuring, and managing brand equity / | 658.827 V59b 2010 Branding demystified : plans to payoffs / | 658.83 B693m 1981 Marketing research : text and cases / |
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Includes bibliographical references (p. 239-246) and index.
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