Advertising and promotion management / John R. Rossiter, Larry Percy. 6
By: Rossiter, John R. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; McGraw-Hill series in marketingNew York : McGraw-Hill, 198746Edition: Description: 25 cm. xix, 649 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 9710841548ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising.;Sales promotion. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 LOC classification: | HF5821 | .R65 19872Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 R736a 1987 (Browse shelf) | Available | C21899 |
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| 659.1 Og9a 2006 Advertising and integrated brand promotion / | 659.1 Og9a 2009 Advertising and integrated brand promotion/ | 659.1 P881 2005 The practice of advertising/ | 659.1 R736a 1987 Advertising and promotion management / | 659.1 Sm61a 1994 The advertising kit : a complete guide for small businesses / | 659.1 W462a 1989 Advertising : principles and practice / | 659.1 W462a 1998 Advertising : principles & practice / |
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Includes bibliographies and indexes.
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