Marketing planning for services / Malcolm McDonald and Adrian Payne. 6
By: McDonald, Malcolm. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; The marketing series. Professional developmentLinacre House, Jordan Hill, Oxford :;Boston : Butterworth-Heinemann, ©199646Edition: Description: 25 cm. x, 364 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 075062549X (hardcover)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing.;Planning. Service industries;Service industries -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.802 M145m 1996 LOC classification: | HD9980.5 | .M388 19962Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HD 9980.5 .M33 1996 (Browse shelf) | Available | G26880 |
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| HD 9980.5 .B37 2003 Services marketing : text and cases / | HD 9980.5 .C34 1995 Squeezing a new service into a crowded market / | HD 9980.5 .C65 1996 Case studies in service operations / | HD 9980.5 .M33 1996 Marketing planning for services / | HD 9980.5 .S478 2000 Service management and operations / | HE 311.G7 .S56 1994 Urban public transport today / | HE 8689.8 .C65 1978 Case studies in broadcast management : radio and television / |
Includes index. 56
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Professional.
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