Essentials of contemporary advertising / William F. Arens, David H. Schaefer. 6
By: Arens, William F. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Boston, Mass. : McGraw-Hill, 200746Edition: Description: xxviii, 558 pContent type: text Media type: 2 Carrier type: volumeISBN: 0071106278;0073136662 (alk. paper)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 LOC classification: | HF5821 | .A74 20072Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 Ar33e 2007 (Browse shelf) | Available | C31929 | ||
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 Ar33e 2007 (Browse shelf) | Available | C32387 |
Browsing PLM Shelves , Shelving location: Circulation Section , Collection code: Circulation-Circulating Close shelf browser
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No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| 658.924 B27p 1978 Professional construction management / | 658.924 B27p 1978 Professional construction management / | 659.1 Ar33e 2007 Essentials of contemporary advertising / | 659.1 Ar33e 2007 Essentials of contemporary advertising / | 659.1 F632f 1988 fundamentals of advertising research. | 659.1 F632f 1988 fundamentals of advertising research. | 659.1 K628k 1990 Kleppner's advertising procedure. |
56
Includes bibliographical references and index.
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