Marketing plans : how to prepare them, how to use them. Malcolm McDonald. 6
By: McDonald, Malcolm. 4 0 16 [, ] | [, ] |
Contributor(s): Institute of Marketing 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Oxford : Butterworth-Heinemann, ©2002.46Edition: fifth editionDescription: 25 cm. xix, 630 pages : illustrationsContent type: text Media type: 2 Carrier type: volumeISBN: 0-7506-5625-5 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management.;Planning. Marketing;Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/02 LOC classification: | HF5415.13 | .M369183 20022Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Reference Section | Reference | R 658.802 M145m 2002 (Browse shelf) | Available | R30422 |
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| R 658.8 L821m 2007 Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / | R 658.8 L961g 2008 Get noticed-- get referrals : build your client base and your business by making a name for yourself / | R 658.8003 Im1d 2008 Dictionary of marketing terms. | R 658.802 M145m 2002 Marketing plans : how to prepare them, how to use them. | R 658.802 W156h 1998 How to prepare a promotional plan. | R 658.81 L586s 1995 Sales letters that sizzle. | R 658.81 L768f 1992 1st impressions : how to greet and qualify for effective sales. |
Includes index. 56
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