The Media handbook : a complete guide to advertising media selection, planning, research, and buying. Helen Katz. 6
By: Katz, Helen E. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; LEA's communication seriesMahwah, New Jersey : Lawrence Erlbaum, ©2003.46Edition: second editionDescription: 24 cm. xix, 185 pages : illustrationsContent type: text Media type: 2 Carrier type: volumeISBN: 0-8058-4268-3 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising media planning.;Mass media and business.;Marketing channels. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | R 659 LOC classification: | HF5826.5 | .K38 20032Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Reference Section | Reference | R 659 K159m 2003 (Browse shelf) | Available | R30946 |
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| R 658.8708 L565u 2005 Ultimate book of homebased franchises 2005/2006. | R 658.875 Sch76s 2002 Specialty shop retailing : how to run your own store. | R 658.913321 B225 1978 The Bankers' handbook. | R 659 K159m 2003 The Media handbook : a complete guide to advertising media selection, planning, research, and buying. | R 659.1 Ad96 2009 The Advertising handbook. | R 659.1 H116a 2011 Advertising and promotion : an integrated marketing communications approach. | R 659.1 M294a 1977 Advertising--how to write the kind that works. |
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Includes bibliographical references (p. 177-180) and index.
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