Advertising and promotion : an integrated marketing communications approach. Chris Hackley. 6
By: Hackley, Christopher E. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; London : SAGE Publications Ltd, ©2010.;copyright 2010.46Edition: second editionDescription: 24 cm. xii, 333 pages : illustrationsContent type: text Media type: 2 Carrier type: volumeISBN: 978-1-84920-146-9 (paperback);9781849201469 (pbk. : alk. paper)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Social aspects.;Brand name products. Advertising.;Advertising;Sales promotion.;Advertising -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 LOC classification: | HF5823 | .H185 20102Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Reference Section | Reference | R 659.1 H116a 2011 (Browse shelf) | Available | R35045 |
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| R 658.913321 B225 1978 The Bankers' handbook. | R 659 K159m 2003 The Media handbook : a complete guide to advertising media selection, planning, research, and buying. | R 659.1 Ad96 2009 The Advertising handbook. | R 659.1 H116a 2011 Advertising and promotion : an integrated marketing communications approach. | R 659.1 M294a 1977 Advertising--how to write the kind that works. | R 659.1014 C771d 2001 The Discourse of advertising. | R 659.10285 B629o 2002 The Online copywriter's handbook : everything you need to know to write electronic copy that sells. |
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Includes bibliographical references (p. [311]-322) and index.
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