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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 6

by Belch, George E. 4 0 (George Eugene)16, [, ] | [, ] | | (George Eugene). Belch, Michael A.;Belch, George E, . Introduction to advertising and promotion [] | 5 6 [] | .

Edition: Fourth Edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Boston, MA : Irwin/McGraw-Hill, 1998;copyright 1998.46Other title: .Availability: Items available for loan: [Call number: 659.1 B41a 1998] (1).

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel. 6

by Belch, George E. 4 0 (George Edward),16, 1951- [, ] | [, ] | | Belch, Michael A.,;Dietzel, Jorg, . [co-author.;contributor.] | 5 6 [] | .

Edition: 9e, global edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code New York : McGraw-Hill/Irwin, ©2012;copyright 201246Other title: .Availability: Items available for loan: [Call number: 659.1 B41a 2012] (1).

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