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Operations management / Roberta S. Russell, Bernard W. Taylor III. 6

by Russell, Roberta S. 4 0 16, [, ] | [, ] | | Taylor, Bernard W, . [co-author.] | 5 6 [] | .

Edition: 7th edition, international student version. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Singapore : John Wiley & Sons, ©2011;copyright 2011.46Other title: .Availability: Items available for loan: [Call number: 658.5 R917o 2011] (1).

Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris. 6

by Ambrose, Gavin. 4 0 16, [, ] | [, ] | | Harris, Paul, . [co-author.] | 5 6 [] | .

Edition: Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Lausanne, Switzerland :;Lausanne, Switzerland : AVA Publishing,;AVA Publishing, copyright 2011;201146Other title: .Availability: Items available for loan: [Call number: 658.564 Am18p 2011] (1).

Supply chain logistics management / Donald J. Bowersox [and three others]. 6

by 4 0 16, [, ] | [, ] | | Bowersox, Donald J.,;Closs, David J.,;Cooper, M. Bixby,;Bowersox, John C, . [co-author.;co-author.;co-author.;co-author.] | 5 6 [] | .

Edition: Fourth edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code New York : McGraw-Hill, ©2013;copyright 201346Other title: .Availability: Items available for loan: [Call number: 658.7 Su76 2013] (1).

Foundations of marketing / John Fahy and David Jobber. 6

by Fahy, John, 4 0 16, 1962- [, ] | [, ] | | Jobber, David, 1947-. [co-author.] | 5 6 [] | .

Edition: Fourth edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code London : : McGraw-Hill Higher Education, ©2012;copyright 201246Other title: .Availability: Items available for loan: [Call number: 658.8 F146f 2012] (1).

Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. 6

by Lee, Nancy, 4 0 16, 1945- [, ] | [, ] | | Kotler, Philip,;Kotler, Philip, . Social marketing [co-author.] | 5 6 [] | .

Edition: Fourth edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Los Angeles : SAGE, ©2011;copyright 201146Other title: .Availability: Items available for loan: [Call number: 658.8 L514s 2011] (1).

Marketing / William M. Pride, O. C. Ferrell. 6

by Pride, William M. 4 0 16, [, ] | [, ] | | Ferrell, O. C, . [co-author.] | 5 6 [] | .

Edition: 15th edition, international edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Australia : South-Western, Cengage Learning, ©2010;copyright 201046Other title: .Availability: Items available for loan: [Call number: 658.8 P932m 2010] (1).

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 6

by Zeithaml, Valarie A. 4 0 16, [, ] | [, ] | | Bitner, Mary Jo,;Gremler, Dwayne D, . [co-author.;co-author.] | 5 6 [] | .

Edition: Sixth edition, international edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code New York : McGraw-Hill, ©2013;copyright 2013.46Other title: .Availability: Items available for loan: [Call number: 658.8 Z37s 2013] (1).

Strategic marketing / David W. Cravens, Nigel F. Piercy. 6

by Cravens, David W. 4 0 16, [, ] | [, ] | | Piercy, Nigel, . [co-author.] | 5 6 [] | .

Edition: Tenth edition, international edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code New York : McGraw-Hill, ©20013;copyright 201346Other title: .Availability: Items available for loan: [Call number: 658.802 C855s 2013] (1).

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. 6

by Hawkins, Del I. 4 0 16, [, ] | [, ] | | Mothersbaugh, David L, . [co-author.] | 5 6 [] | .

Edition: Twelfth edition, international student edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code New York : McGraw-Hill/Irwin, ©2013;copyright 201346Other title: .Availability: Items available for loan: [Call number: 658.8342 H314c 2013] (1).

Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. 6

by Alon, Ilan. 4 0 16, [, ] | [, ] | | Jaffe, Eugene D.,;Vianelli, Donata, . [co-author.;co-author.] | 5 6 [] | .

Edition: Internatonal edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code New York : McGraw-Hill/Irwin, ©2013;copyright 201346Other title: .Availability: Items available for loan: [Call number: 658.84 Al72g 2013] (1).

Essentials of retailing / Michael Levy, Barton A. Weitz. 6

by Levy, Michael, 4 0 16, 1950- [, ] | [, ] | | Weitz, Barton A, . [co-author.] | 5 6 [] | .

Edition: Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Chicago : Irwin, ©1996;copyright 199646Other title: .Availability: Items available for loan: [Call number: 658.87 L579e 1996] (1).

Credits and collections : management and theory / Theodore N. Beckman, Ronald S. Foster. 6

by Beckman, Theodore N., 4 0 16, 1894- [, ] | [, ] | | Foster, Ronald S, . [co-author.] | 5 6 [] | .

Edition: Eighth edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code New York : McGraw-Hill, 196946Other title: .Availability: Items available for loan: [Call number: 658.88 B39c 1969] (1).

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel. 6

by Belch, George E. 4 0 (George Edward),16, 1951- [, ] | [, ] | | Belch, Michael A.,;Dietzel, Jorg, . [co-author.;contributor.] | 5 6 [] | .

Edition: 9e, global edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code New York : McGraw-Hill/Irwin, ©2012;copyright 201246Other title: .Availability: Items available for loan: [Call number: 659.1 B41a 2012] (1).

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 6

by O'Guinn, Thomas C. 4 0 16, [, ] | [, ] | | Allen, Chris T.,;Semenik, Richard J, . [co-author.;co-author.] | 5 6 [] | .

Edition: Fourth edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Australia : Thomson/South-Western, 2006;copyright 200646Other title: .Availability: Items available for loan: [Call number: 659.1 Og9a 2006] (1).

Advertising and integrated brand promotion/ Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 6

by O'Guinn, Thomas C. 4 0 16, [, ] | [, ] | | Allen, Chris T.,;Semenik, Richard J, . [co-author.;co-author.] | 5 6 [] | .

Edition: Fifth edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Australia ;;Mason, OH : South-Western Cengage Learning, 2009;copyright 200946Other title: Advertising & integrated brand promotion .Availability: Items available for loan: [Call number: 659.1 Og9a 2009] (1).

Advertising media planning / Jack Z. Sissors and Roger B. Baron. 6

by Sissors, Jack Zanville, 4 0 16, 1919- [, ] | [, ] | | Baron, Roger B, . [co-author.] | 5 6 [] | .

Edition: Seventh edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code New York : McGraw-Hill, ©2010;copyright 201046Other title: .Availability: Items available for loan: [Call number: 659.111 Si83a 2010] (1).

The radio & television commercial / Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum. 6

by Book, Albert C. 4 0 16, [, ] | [, ] | | Cary, Norman D.,;Tannenbaum, Stanley I, . [co-author.;co-author.] | 5 6 [] | .

Edition: Second edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Lincolnwood, IL : NTC Business Books, 1984;copyright 198446Other title: .Availability: Items available for loan: [Call number: 659.14 B644r 1984] (1).

Developing the public relations campaign : a team-based approach / Randy Bobbitt, Ruth Sullivan. 6

by Bobbitt, William R. 4 0 (William Randy)16, [, ] | [, ] | | Sullivan, Ruth, 1955-. [co-author.] | 5 6 [] | .

Edition: Second edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Boston, MA : Pearson A and B, ©2009;copyright 200946Other title: .Availability: Items available for loan: [Call number: 659.2 B63d 2009] (1).

Industrial microbiology / Samuel Cate Prescott, Cecil Gordon Dunn. 6

by Prescott, Samuel Cate, 4 0 16, 1872- [, ] | [, ] | | Dunn, Cecil Gordon, 1904-. [co-author.] | 5 6 [] | .

Edition: Third edition / revised by Cecil Gordon Dunn, international student edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Tokyo : Kogakusha, [1959]46Other title: .Availability: Items available for loan: [Call number: 660.62 P925i 1959] (1).

Food microbiology / William C. Frazier, Dennis C. Westhoff. 6

by Frazier, W. C. 4 0 (William Carroll)16, [, ] | [, ] | | Westhoff, Dennis C, . [co-author.] | 5 6 [] | .

Edition: Fourth edition, international edition. Source: Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code New York : McGraw-Hill, ©1988;copyright 198846Other title: .Availability: Items available for loan: [Call number: 664.001579 F869f 1988] (1).

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